AquaCam and Motivational Concepts

As coaches ourselves we have always looked for ways to help make swimmers faster.  This can be done by both traditional and non-traditional means.  Teaching strokes and physical training are two of the most obvious, but motivating swimmers to change and embrace the effort is a crucial piece. 

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"If you aim at nothing, you are bound to hit it."

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This is how Motivational Concepts came to be.  A young swimmer can think about breaking a team record, but motivation is boosted by both human nature and social norms.  This means a swimmer is more likely to work harder for a goal when their name can be visibly displayed for their friends and peers instead of in a closed notebook held by the coach. 

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Over 40 years ago I made my first crude record board for a summer team and hung it on the wall of the bathhouse the first week of the season.  When ALL team records were broken, some of them multiple times, during the season, I realized the potential this had.  I no longer had to “push the car.”  The swimmers were building their own powerful “self-engine” and all the coaches had to do was “teach them to drive.”

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Many variations later we had a design that worked effectively and inexpensively, for both walk-up record boards and huge boards that can be seen from a distance.  We realize that different teams have different needs.  Many of our displays can recognize achievements other than team records.  Motivate your young athletes toward whatever you want to achieve! 

We started business in 1991 with record boards while continuing to coach.